A Look at Gulliver’s Travels

The masterpiece of fantasy with unforgettable little people, giant people, flying islands, and talking horses, Jonathan Swift creates a new popular genre of realistic novel which is to present plausible details as if they were literally true through the book Gulliver's Travels. Swift first published the book in London with the title Travels into Several Remote Nations of the World with the alias Lemuel Gulliver. Only a few knew that the real author was Dr. Swift, the distinguished Dean of the Anglican St. Patrick's Cathedral in Dublin. Many people including, Samuel Johnson, remember the novel as a as â€Å"a production so new and strange that it filled the reader with a mingled emotion of merriment and amazement. † Swift arises emotions by comparing and contrasting the church and state in the islands of Lilliput and Brobdingnag. Lilliputians, the small people, are used to bring about state control and religious minimization. They had a strict and concise government often portraying life as complicated and complex. The inhabitants of Lilliput do not raise their children but instead send them to distant schools near the capital city where the children are raised by teachers and other members of the school system. Parents can interact with their children only twice a year creating a barrier between the relationship between the two generations. However, children of the poor are able to stay at home and share the workload with their parents. The separation between the rich and the poor class depicts the governments view on society and how it should be run. The governing system of Lilliput attempts to portray equalization and equal opportunities, but, in context of terms and actions one is able to witness the separating factors of class separation and distinction. The power is mainly held in the hands of the emperor who is able to mandate decrees and create laws, although the approval of the people and government officials is also needed. An example would be when the â€Å"emperors father published an edict, commanding all his subjects, upon great penalties, to break the smaller end of their eggs. (40) The government of the Lilliputians is in direct control of the people. They are able to make decisions and regarding every aspect and nature of the Lilliputians- both socially and politically while the church plays no role at all. The mention of a religious organization or association is never mentioned in the novel and the audience is led to assume that their was no major role if their was a church. The state plays a dominating role in the lives of the Lilliputians making it difficult to let any other institution come in the way, including a religious one. Enabling a religious or church association would put the Lilliputian government at a disadvantage, letting the people have an alternative voice to listen too. In the island of the Borabdingnagians there is a dominant role of the church and a simple and broad role of the government, a contrast to the Lilliputians. The people of Borabdingnag attend Sabbath on Wednesdays displaying their dedication and devotion to the church. The respect and responsibility of the people to attend Sabbath enable the audience to understand the major role of the Church in the lives of the citizens. Their religious aspect and beliefs shape their morals and in effect play a major role in every aspect of their lives. Unlike the citizens of Lilliput the Church is the dominating organization in which the political government is in accordance with. The government is described as being simple and broad a collaboration of â€Å"narrow principles and short views† (135) . The simplicity of the government enables the Church to play a more dominant role and influence the lives of the Borabdingnagians.

Equal Human Rights for Women Essay

This paper explores human rights issues as it relates to women; the right to work; the right to an adequate standard of living, the right to be treated equally, the right to autonomy, and the violations of basic human rights. I will reflect on how the issue of equality for women is addressed nationally and globally. In discussing human rights related to women’s issues of social injustice by industrial and global exploitation, I explore ways in which social workers commit to equality and what current attitudes may need to be refined. I discuss how global exploitation continues to oppress and stigmatize females. This paper also examines barriers to change and how empowering women can raise their understanding of human rights and the process of change. In July of 1848 in Seneca Falls, New York, based on the Declaration of Independence statement on equal rights for all, The Declaration of Sentiments and Resolutions demanded the equality of men and women in several issues including the right to vote (Stanton & Anthony, 1997). This proposed resolution stated, â€Å"The history of mankind is a history of repeated injuries and usurpations on the part of man toward woman, having in direct object the establishment of an absolute tyranny over her† (Stanton, 1889). Thus, in the United States, the plight began for equal rights for women in a male dominated world. Considering the period of time human beings have inhabited this planet, the concept of equality of the human sexes is a rather new prospect. Men are generally physically stronger than women and have exploited this for centuries influencing societies, religions and traditions. They have created for themselves arenas which are beneficial and convenient for them however abusive and oppressive for women. In many countries, including our own, religion and tradition are often used as justification for not implementing equal rights. According to UNICEF, working women globally not only earn significantly less than men, they own far less property and still maintain the majority (80%) of household work (UNICEF, 2007). Biases in property law and inheritances also make women (and children by virtue of being born to women) more vulnerable to poverty. Historically, and in some countries currently, violence against women was/is generally acceptable and at times, considered necessary (i.e. honor killings). So how do we advocate for change from centuries of oppression and discrimination towards women? Ending discrimination in all forms and advocating for social justice is the concrete foundation and commitment of the Social Worker. The National Association of Social Workers Code of Ethics states â€Å"Social Workers should act to expand choice and opportunity for all people, with special regard for vulnerable, disadvantaged, oppressed, and exploited people and groups (NASW, 2000, 6.04b). Social work practices, policies, and services must continue to address the disadvantages women and girls face. Advocacy for equal education, health care, employment, protection from violence, and rise from poverty for women is essential. According to NASW ethical principles, Social Workers respect the inherent dignity and worth of a person and are consistently proactive in helping people in need and advocating for social justice. In 1945 in its preamble, the United Nations and the peoples therein declared their commitment to â€Å"fundamental human rights, in the dignity and worth of the human person, in the equal rights of men and women and of nations large and small† (United Nations, n.d.), solidifying their commitment toward equal rights for women. Social Workers and the nations representing the world have sworn their allegiance to ensuring impartiality between the sexes. But how far have we come in successfully accomplishing this goal? Jessica Valenti, a writer for the Washington Post states in her article For women in America, equality is still an illusion (2010), â€Å"despite the indisputable gains over the years, women are still being raped, trafficked, violated and discriminated against — not just in the rest of the world, but here in the United States. And though feminists continue to fight gender injustices, most people seem to think that outside of a few lingering battles, the work of the women’s movement is done.† This especially rings true to me. There are still so many serious injustices against women here in the United States (i.e. violence, trafficking, unequal pay, unequal governmental representation, etc.) but the general public rejects this fact, therefore, we are only beginning to tackle this problem. Many programs which support, empower, and assist women toward self-determination (NASW, 1.02) have been created however progress is slow and many more are needed. How is the rest of the world fairing toward the goal of equal rights for women? Read more:  Why Should Women Have Rights? There is a saying in Ghana, â€Å"If you educate a man, you simply educate an individual, but if you educate a woman, you educate a nation† (Women’s rights worldwide, 2007). But, unfortunately, being a woman in a developing country could mean a life of poverty, abuse, exploitation, and deprivation. In some countries, girl babies are killed because boy babies are considered more valuable. Woman worldwide own 1% of the property however work two-thirds of the world’s labor and earn 10% of the world’s wages. Honor killings (those women determined to dishonor a family) still occur in at least 17 countries identified by the United Nations. In 1980, the United Nations supported the Convention on the Elimination of All Forms of Discrimination against Women, sometimes referred to as the international bill of rights for women, where nations committed to end discrimination against women. People around the world express support for these world conferences and gender equality however people in many countries say inequalities persist. A 22-nation survey by Pew Research Center’s Global Attitudes Project in the spring of 2010 suggests the world supports gender equality however many more changes are needed and change is less than vigorous. The following study chart describes the percentage of countries views on who has a better life and who supports equal rights (Pew Research Center, 2010). In my research of global rights for women established by macro entities toward practice and policy change, the Worldwide Women’s Integrated Society for Everyone and Everything best defines a global bill of rights for women which I admire and support. They call this The Thirteen Rights – A Global Bill of Rights for Women. It includes the following: 1) The right to vote in all elections 2) Equal representation in the government 3) The right to assemble and access to communication 4) Females will be educated equally to males 5) Freedom of movement 6) Freedom of marriage or non-marriage 7) The right to carry weapons for protection 8) The right to own property 9) Equal rights, pay, and access to work 10) The right to choice of personal appearance 11) The right to birth control 12) The right to safely terminate a pregnancy 13) The sanctity of female genitals. The International Federation of Social Workers (IFSW) recognizing social workers’ commitment to human rights and equal treatment for all human beings, issued an international policy on women in 1999. Policy Statement 5.1 best sums up the views of international social workers by stating, â€Å"Women’s rights are human rights. To the extent that women and girls do not enjoy equal rights, their common human needs, and those of their families, will not be fully met and their human potential will not be fully realized. Therefore, the social work profession’s core commitment to human rights must involve a commitment to protecting and preserving the basic rights of all women and girls. Women of all ages and at all stages of the life cycle deserve protection from discrimination in all forms, including the elimination of all forms of gender-specific discrimination and violence† (IFSW, 1999). I am in complete agreement with the NASW and IFSW’s policies on equal rights for women. We must continue to research the effectiveness of national and international programs and reorganize, if necessary, to ensure delivery of rights to women everywhere. As social workers, it is imperative to advocate for all human rights, especially those oppressed, as women have been for centuries. We can do this through support, education, opportunities, and empowerment. I would like to see the United Nations imply sanctions to those entities that profess commitment to equal rights yet in reality do not â€Å"practice what they preach†. In this paper I have reviewed the journey toward equal rights for women on a personal, national and internationally level. Historically we’ve lived in a male-dominant world and the concept of equal rights for women has been generally foreign to global communities. Social workers are instrumental in expressing to each other and to the world the importance of dignity and worth of every person and the significance of a just and honorable society. In creating policies to define the rights of women, we must follow-through with punishing injustice practices in our own society and the global community. We still have a long way to go! References International Federation of Social Workers. (2012, February). Policies – women. Retrieved from http://ifsw.org/policies/women/ National Association of Social Workers. (2000) Code of ethics of the national association of social workers. Washington, DC. National Association of Social Workers. (2012). Social work speaks: National Association of Social Workers policy statements 2012-2014. 9th edition. Washington, DC: NASW Press. Pew Research Center. (2010). Gender equality universally embraced, but inequalities acknowledged. Pew Global Attitudes Project. Retrieved from http://www.pewglobal.org/2010/07/01/gender-equality/ Sowers, K. M., & Rowe, W. S. (2007). Social work practice and social justice: From local to global perspectives. Belmont, CA: Brooks/Cole. Stanton, E. C. (1889). A history of woman suffrage. (Vol. 1, pp. 70-72). Rochester, NY: Fowler and Wells. Stanton, E. C., & Anthony, S. B. (1997). The Elizabeth Cady Stanton & Susan B. Anthony papers project. In A. Gordon (Ed.), Declaration of sentiments and resolutions (Vol. 1). New Brunswick, NJ: Rutgers University Press. Retrieved from http://ecssba.rutgers.edu/pubs/volume1.html UNICEF. (2007). Women and children – the double dividend of gender equality. (p. 36). The state of the world’s children, (2007), Retrieved from http://www.unicef.org/sowc07/docs/sowc07.pdf References Valenti, J. (2010, February). For women in america, equality is still an illusion. Washington Post. Retrieved from http://www.washingtonpost.com/wp-dyn/content/article/2010/02/19/AR2010021902049.html Women’s rights worldwide. (2007). Working against the oppression of women around the world. Retrieved from http://womensrightsworldwide.org/ Worldwide Women’s Integrated Society for Everyone and Everything. (n.d.). thirteen rights – a global bill of rights for women. Retrieved from http://globalwomensrights.org/index.php

Sustainable Enterprise Essay Example | Topics and Well Written Essays - 750 words

Sustainable Enterprise - Essay Example It is difficult to overcome the above-mentioned problems to attain sustainability completely in the near future. Failing in attaining sustainability would result in having adverse effects on overall ecosystem. The current path of non-sustainability would also invite other disasters such as environmental degradation, irreversible ecological crisis and it forecloses ecological options. To achieve sustainability if not in near future but some day we have to work now on certain factors. Industrial organizations should be more responsible and incorporate corporate social responsibilities (CSR). Thus any product manufactured would be under strict environmental laws. Industrial organizations should participate in charities and other social activities. Natural resources should be used in such a way that it should help in raising our living standards without increase in throughput or resources. Steps should be taken to cope the problem of poverty. In overall, progress has been made, we passed through many technological milestones but still achieving sustainable development remains eluded. Development in different sectors like Information Technology, Steel industry, etc., has resulted a sharp rise in the usage of harmful substances. Problem of over consumption becomes irrelevant when super- (eco) efficiencies are achieved under a production sphere. Super- (eco) efficiencies Though some mathematical projections may address future ecological scenarios but they are just predictions and may vary with the real scenario. Consumption is bound to increase and conservation and efficiency may not be enough to handle the situation. It has been found that mathematical projections always vary with the real scenarios and therefore production efficiencies should also be increased to delay the complete resource depletion. To explain the above let's see the following example of population burst. Not only due to steady increase in population but also due to over consumption the demand for food products may increase sharply and might slowly replenish. More Production According to ecological modernization the solution to ecological crisis can be found in more production, more modernity and more industrialization. Global ecosystem is a closed system whereas economic subsystems are not. Rather than more production ecological modernization purports on different industrialization and production. This is termed as more -as-different approach. Dematerialization Thesis In digital market the production more that result in the increase in economy and thus maintaining overall consumption low and sustainable. Thus we could say that consumption is dematerialized. Though the present world is turning towards e shopping still some of us like to prefer the old ways of purchasing things like jewelry, cars, etc. Spaargaren's Theory of Consumption The theory of Spaargaren had greater impact in correcting the production in ecological modernization by working out on production-consumption cycles. Using the process of co-structuring a producer and consumer can exchange information that might help in increasing the production-consumption efficiency. The production remains out of problems as

In Support of the Distracted Driving Bill Essay Example | Topics and Well Written Essays - 750 words

In Support of the Distracted Driving Bill - Essay Example The concern of others like Mr. Sauer have been heard. But our state congress has decided that it is not important an issue enough for them to pay attention to. But there are some, like state Sens. John McGee and Les Bock who sponsor the â€Å"Distracted Driving â€Å" bill . We need to protect our motorists from the misuse of the very technology was that created to help save lives before it claims any more lives in the future. Although the bill has widespread public support, it died because of politicking or, in the words of Conservative activist Wayne Hoffman who considered it a â€Å"â€Å"stupid law† that was difficult to enforce because no one can tell if a driver is texting or just twiddling his thumbs. â€Å" (Russel, 2010). The time has come however, to revive this bill and pass it in the state senate. Consider that cellular phones now come with hands free kits for cars and you begin to wonder why a driver would rather type out words while driving when he can always speed dial a number. The National Safety council statistics on texting while driving show that at â€Å"least 200,000 crashes a year are caused by drivers who are texting. â€Å" (Graham, 2011). These accidents are usually caused because texting drivers have proven to have a slower response time than drunk drivers. Texting while driving accidents also come at a financial cost to the driver. In these days of economic problems, the last thing one would want to see is an increase in his insurance premiums, which is exactly what happens each time a driver is involved in a distracted driving incident. further information from car insurance comparison.com (2011) explains that the economic impact is quite high and that , â€Å"avoiding accidents is the only way to keep rates manageable as even one accident boosts your premium by about 10%, subsequent accidents quickly mount to 30, 50 and then eventually almost doubling your costs by your third accident. â€Å" Then there are also the legal implications of the accident. Although there are only fines involved for such accidents, the guilty party will now have a police record and have to show up in court even if only to pay the fine and face the possibility of other punishments or legal actions that may be enforced within criminal or civil courts for any damage to property, or physical being that may have been incurred. The American culture of risk taking is definitely at the forefront of the distracted driving problem. Looked at in the historical context, texting while driving accidents comprise 21 % of adult driving accidents while 46% of teens admit to the same. (car insurance comparison.com, 2011). Even the leaders of the transportation sector see the need for specialized anti- texting while driving laws quoting the fact that â€Å"sixty Idaho fatalities resulted from distracted driving crashes in 2009, representing 27 percent of all crashes. â€Å" (2011). It is easy to see how such accidents can have a cost ly toll on the finances of a person. After all, distracted driving affects 3 driving components: visual, manual and cognitive. (Harmer, 2011). The Idaho Press Tribune (2011) states that those who do not support the bill do so because our police officers can issue tickets for violation of reckless driving due to â€Å"circumstances where the conduct of the operator has been inattentive, careless or imprudent.†

AMERICAN HISTORY SINCE 1865 TO 1900 Essay Example | Topics and Well Written Essays - 1000 words

AMERICAN HISTORY SINCE 1865 TO 1900 - Essay Example ples of this differential in overall levels of freedom exists with regards to the period in time following the conclusion of the Civil War and the turn of the 20th century. As a function of this unique reality and the differentials and freedom that were existing for whites and blacks during this unique period in American history, the following analysis will seek to analyze these differentials so that the reader may gain a more informed and realistic interpretation of how they impacted upon such people and the far-reaching historical ramifications that these differentials had and continue to have. Firstly and most obviously, African-Americans were able to experience freedom from slavery as a direct result of collusion of the Civil War. Although this statement seems the very matter of fact, the overall an underlying importance that it holds should not be misunderstood. Prior to 1865, at least in areas that were controlled by the Confederacy, the practice of slavery had reduced nearly all legal and democratic rights of African-Americans and place them on a level that was comparable to property. As can reasonably be expected, the overall humanitarian, democratic, legal, and egalitarian effects that this had were profound. Yet, once freedom was one and the process of slavery was abolished, it cannot be stated that African-Americans within the deep South, or anywhere else in the country for that matter, suddenly realized drastic improvement in the overall quality of life or level of freedom that they could immediately express. As a result of the horrors of the Civil War, large sections of the South were laid waste. Cities were burned, infrastructure was destroyed, working aged men and business owners were dead, and resources that could be directed to capital investment were otherwise lost. As such, even though freedom existed for these African-Americans, at least in terms of no longer being slaves, the level and extent to which they could express this freedom and seek

Constructing a Sales Plan Essay Example | Topics and Well Written Essays - 2000 words

Constructing a Sales Plan - Essay Example Known to bridge the gap between a mobile phone and a PC, the technology is aimed at being pre-programmed into smart phones in collaboration with the manufacturers (A, 2013). Thus, the first step of the sales plan would be to pitch these cellphone manufacturers the utility of picdeck and how it can help them boost sales. After the segment and target market has been identified, a Sales Plan has to be derived to give direction to the overall marketing plan. A sales plan identifies the mediums, through which sales can be generated, the volume of sales that has to be achieved in specified period of time and other sales related details that enable the organization, Ontella in our case, to communicate these to the sales staff. Effective communications of these sales objectives provide clarity to the people regarding the aims of their efforts, in turn increasing the chances of success. In the smart age of today, speed and efficiency has become the core need of every human being. With the advent of camera phones, the transfer of pictures and videos has become a routine rather than a trend. Whether it is a teenage girl showing off her freshly brought dress to her best friend or a real estate agent showing the client an interior of the house, pictures have become the new and clearer form of communication. Currently requiring the use of a data cable or an internet facility to transfer pictures, PicDeck offers superior customer value through making this transfer wireless, easy and instantaneous. This market gap between customer expectation and satisfaction was identified by Ontella in order to come up with PicDeck. For example, there is a middle aged mother of teenage children who uses a digital camera to capture and store memories from her children’s life may they be birthdays, award ceremony, first bike ride etc. this woman finds gadgets a hassle and seeks

History- World War I Essay Example | Topics and Well Written Essays - 500 words - 1

History- World War I - Essay Example Since we consider these aspects as the reasons why WWI is worthy to be called a world war let us examine what was recorded and evaluate them relative to other great wars. Foremost, WWI was fought in different areas and has involved, either directly or indirectly, more countries than any other wars in Europe, Asia, and other parts of the world. Main action of the war occurred in Europe but parallel events also occurred in Africa, Middle East, and the Pacific. The main actions of the war were in the Western Front which stretched in an unbroken line of trenches from the English Channel to the Swiss frontier. The other side, the Eastern Front is fought between the Russians and German forces. Unlike any previous wars where only warring countries were involved, WWI included about sixteen countries with considerable armies mobilized to participate in the wars on either sides of the conflict. More than sixteen countries supported the Allied Forces lead by Britain, France, Italy, Russia, and the United States who joined the conflict later. In the other hand, the Central Powers included Germany, Turkey, Austria-Hungary, and Bulgaria. The war unfolded during the height of the Industrial Revolution in the beginning of the 20th century and the contribution of the advancement in science and technology added up to the magnitude of the war. As Badsey stated in his article â€Å"The Western Front and the Birth of Total War† published in the BBC website the war made possible the mobilization of large troops due to the advancement of railways and steamships. The use of automatic machine guns, advanced explosives, and chemical warfare were unveiled for the first time. The aircraft technology was also fully used for air raids and bombings. Unique to WWI is also the application of trench warfare for the first time, which was considered one of the reasons for greater war casualties since position and lines of forces were heavily

Art Essay Example | Topics and Well Written Essays - 500 words - 55

Art - Essay Example The picture captures the hearty vitality that the painting shows. Via strong and concrete auditory and visual images and through the strong measured rhythm, it reveals that the villagers loved to celebrate their lives. The picture can be described as ekphrastic poem that focuses on a painting of a fair where a community or village participates in a very active and aggressive dance. More so, the painter emphasized on the bellies, shanks, and butts in the poem which suggests that roundness can be used to describe their obese physicality. It is also significant to note that the mouth is opened the largest when mentioning or pronouncing the word round and around further illustrating the pig-like qualities and characters of the villagers. The picture utilizes onomatopoeia as well as audio imaginary to try and make the painting appear real. It can be deduced that the annoying sounds in the paintings can be used to help describe the violent aspect of the dance as further as endorsed by the colors. The picture was intended to show an amazing depiction of careless merriment and records of events of meticulous details of people’s life during that time. It intends to shade more light on the painting by showing that people preserve their hope and depict determination to persevere hard conditions. That is the message that is contained in this painting as presented by the painter. Through the work, it is easy to learn and understand more about village life of that period and the people who inhabited it. For instance, it is easy to know how they dressed, danced, ate and hunted as it is the case of contemporary paintings. The painter had in his mind a moral slant in that lust, anger and gluttony are vividly seen in the painting. More so, the picture reveals the painters intention of bringing out the message that despite being the saints day, people have deserted the church. This picture cannot

Operation management Essay Example | Topics and Well Written Essays - 500 words - 1

Operation management - Essay Example A comparison of Toyota and IKEA has highlighted that different companies have different styles of working and operating the end results of these can have a different affects on the business. It is clear that although the companies have different styles of working and different approaches to almost every decision making in the company, the success levels of the two companies has been recognized and known world – wide. In terms of the strategy the two companies have been recognized to be very different as Toyota has relatively much lower options of products but IKEA on the other hand has many products hence the costs of the company is also relatively quite high. Considering the innovativeness of the companies, the two companies need to have equally high levels of innovativeness. The two companies have also concentrated on the quality levels which in turn leaves the two companies highly successful. The redesigned process flow chart helps ensure that the customers are satisfied and there is a complete level of an effective and efficient process rather than having a process which seems very confused. In conclusion it is safe to say that the continuous improvements like that suggested by all authors, the companies will be able to have much better, effective and efficient quality management programs in the workplaces. Quality is one of the most essential aspects of every business and the success of a b usiness is directly impacted by the quality of the processes, products and services. Hence it is essential for businesses to recognise and choose the right theory to be applied for the business or the right combination of the various theories that will benefit the

Interracial Marriage in China Essay Example | Topics and Well Written Essays - 1500 words

Interracial Marriage in China - Essay Example The paper will then conclude by discussing the significance of race within this period. Branding, which is the word used within this text to describe the ultimate affects of any such a union, originated as the act of using an extremely hot implement to mark the flesh of humans and livestock. The practice of branding, including that of physically marking human beings, began long before recorded history. Although originally intended to mark ownership in cattle, it was also used as a form of punishment, and employed to distinguish criminals, slaves, and prisoners of war. In Western civilization, branding was banned as a form of punishment in the late 1800s.2 Historically, having a brand was a symbol or mark of identification and ownership - it labeled the person, significating what they were, rather than who they were; criminal, slave, and so forth, and the fact of being branded considered a sign of public shame and personal humiliation. Of course, this marking, including its accompanying reputation, remained with a person for the rest of their life. The use of this word in the above statement, therefore, gives a very clear indication of the attitudes among the general population of the early 20th century towards the idea of interracial marriages. Not only were these types of relationships negatively viewed, but they were also considered as being both shameful and humiliating. Consequently, Tom Frew, his Chinese wife, and their unborn children, would have all been branded with this public mark of shame, of derision, and of exclusion in certain quarters. Early Twentieth Century Worldviews "It has been justly remarked that a nation's civilization may be estimated by the rank which females hold in society. If the civilization of China be judged of by this test, she is surely far from occupying that first place which she so strongly claims" (Chinese Repository, vol. 2, 1833, p. 313). Although this quote is earlier than the period that this essay is addressing, existing worldviews during the earlier twentieth century were based on similar principles, and were rooted within this theory. Within the 1920s, Chinese women were generally seen throughout the Western world, as demonstrated through the above quote, as representative objects of an inferior, underdeveloped society. Almost despised, considered second-rate, this very common worldview, meant that Tom Frew and his Chinese family would face severe discrimatory attitudes and practices where ever they chose to live. "Could he live anywhere, with a Chinese wife" the statement demands. Only, it would seem, with the greatest of difficulties. America, in the early twentieth century, was very suspicious of the Chinese, especially in relation to the influx of immigration. Chinatowns had sprung up throughout many of the major cities - the result of the clash of two distinctively different cultures - and although living in the same city, there was little attempt at integration by either the Chinese or American people. Each community kept within its cultural boundaries, holding onto its group identity, and ensuring the continuation of this through imposing restrictive

Harvie Krumpet only ever belonged with other outcasts Essay Example for Free

Harvie Krumpet only ever belonged with other outcasts Essay Argue for or against this statement with reference to how Harvie Krumpet’s life is represented in the film. (you must make specific references to the techniques used by the film maker). Note: you are only allowed to use the word ‘belonging’ once. The need to be socially accepted and connected with others is an intrinsic yearning in humans. This desire to be included within a community or partnership is known as belonging; a fundamental need which molds a person’s identity. Harvie Krumpet’ is a short, animated film written, directed and animated by Adam Elliot and produced by Melanie Coombs. The film demonstrates through its main character, Harvie Krumpet, that companionship and connection can influence one’s outlook as well as ideologies. By utilising numerous techniques (such as editing, metaphors, pathetic fallacy, symbolism, speech and music), the animation illustrates that Harvie Krumpet only ever fit in with other outcasts. The use of metaphoric images and editing proves that Harvie Krumpet was only accepted by misfits while he was young. Due to Harvie’s Tourette syndrome, he was ostracised at school by the other students. He was only able to make friends with Bogush; another outcast. The two rejects are shown together outside with their backs to a wall of the school building. The barrier separating the two friends from the other students is a metaphor for the social divide excluding the misfits, and highlights the strong bond Harvie shares with Bogush. Another technique that proves the main character was rejected from society is editing. While Harvie is at home with his insane mother, the camera cuts away multiple times, each time showing the house further away. These cuts give viewers an idea of how the public view the family, and give the impression that society pushes them away. This use of editing, as well as a metaphor, demonstrates that Harvie is only respected by those who are similarly misfortunate. Even while Harvie Krumpet is middle-aged he remains alienated from society and is only able to fit in with outcasts like himself, as is demonstrated by pathetic fallacy and symbolism. Many things change in Harvie’s life; he is forced to move to Australia and finds a job at the Spotswood Dump. During the scene where Harvie attempts to make a friend at the dump, the sky is overcast and gloomy, which reflects the main character’s dismay when he is rejected. This technique is known as pathetic fallacy and efficiently illustrates Harvie’s isolation from ordinary people. Symbolism supports this idea, as Harvie is commonly seen alone, surrounded by the colour grey. For example, even while the main character is working in a large factory, he is still shown alone in a dark, grey room. This melancholy shade reflects the loneliness he feels. Together with pathetic fallacy, these techniques reveal to the audience that Harvie Krumpet is a victim of stigma and is only able to belong with other misfits. To demonstrate that Harvie Krumpet only feels connected and valued by other outcasts when he is elderly, music and speech are utilised. When Harvie grows old and moves into a retirement home, he meets other people suffering from Alzheimer’s disease. He moves into a community that share similarities with Harvie and forms a group of friends who had been rejected by society just like himself. To illustrate that the main character fits in with this community, a bright and cheery tune is played as Harvie puts on a show for the group. The uplifting music is an example of non-diagetic sound and reflects how content the outcasts feel together. Another technique which highlights Harvie’s strong connection to misfits is speech. Throughout the film, the only words Harvie speaks are â€Å"Thank you†. The central character says these to a lady who felt she did not belong even among a crowd of social rejects. These words are immensely significant and reveal just how powerful Harvie’s bond was with this outcast. It is clear that the elderly Harie Krumpet only fits in with other rejects through the use of music and speech. In conclusion, Harvie Krumpet only ever fits in with other outcasts throughout his life. This is supported and reinforced by the techniques of editing, metaphors, pathetic fallacy, symbolism, speech and music.

Importance of Studying Child and Adolescent Development

Importance of Studying Child and Adolescent Development Cognitive developmental theories are based on research that indicates an individuals development from birth to adulthood. It was once believed that babies werent aware of their surroundings until they started to learn to speak, however we all know this isnt the case and researchers have proved this theory in a number of studies. From birth through infancy and into adulthood we constantly develop and learn from genetic and learned factors. As children grow into adolescents and then into adults, individual and innate characteristics (hereditary) and life experience (environment) play an increasing role as children adapt to internal and external conditionsà ¢Ã¢â€š ¬Ã‚ ¦ (Papalia, Olds, Wendkos, Feldman, Duskinn p 12) We learn from our surroundings as well as from inherited traits. This paper examines three cognitive theories namely Piagets Cognitive Theory, Social Cognitive Theory and Eriksons Cognitive Theory. This paper examines the key points and postulates of the theories, the basic similarities and differences between the theories. It is very significant to understand the relationships between adolescent and child development for the proper rearing of an individual. This paper also explains the reason for this. Piagets Cognitive Stage Theory Psychologist and life scientist, Jean Piaget, formed a theory that was based on the fact that children go through 4 developmental stages from birth to the age of 15. His research was done on his own children of which he formulated his conclusion of how a developing child perceives the world around them. His theory concerned the growth of intelligence which for Piaget, meant the ability to more accurately represent the world and perform logical operations on representations of concepts grounded in the world. (Nation Master Encyclopedia 2005). Jean Piagets 4 stages of development are as follows: Sensorimotor Stage This stage involves children from birth to the age of two. The baby establishes an apprehension of herself or himself and realism (and the way matters work) by encounters with the surroundings and ecology.(Learning Theories Knowledge Base 2009). This stage is when a baby starts to identify the difference between right and wrong, and yes and no. Because they can relate to a wide range of viewpoints, they no longer feel that there is an absolute standard of right and wrong (Papalia, Olds, Wendkos, Feldman, Duskinn p. 355). The baby is capable of distinguishing between herself or himself and various other substances around. The cognitive process happens through absorption (the arrangement of entropy and absorbing it into subsisting scheme) and adjustment (when a substance cannot be absorbed and the schemes have to be altered to admit the substance). Preoperational Stage This stage comprises children from the age of two to four. The infant is still not capable of conceiving theoretically and requires strong physical circumstances. Substances are relegated in simple methods, particularly by significant characteristics. During this stage it is said that a child has the inability to be able to put themselves in others shoes. They think that everyone else feels the same way they do when they are feeling a certain way. The child is typically described as being egocentric during this phase. Egocentrism refers to the childs inability to see a situation from another persons point of view. According to Piaget, the egocentric child assumes that other people see, hear and feel exactly the same as the child does. (McLeod 2007). Concrete Operations This stage comprises children between the ages of seven to eleven. Jean Piagets concrete operational approach is the third of four stages. According to Piaget this stage of development begins at around age seven and ends at about age eleven.During this time, children gain a better understanding of mental operations, children begin thinking logically about concrete events, but have difficulty understanding abstract or hypothetical concepts (Van Wagner 2005). This stage is seen beginning at the elementary years. The infant initiates to conceive theoretically and gestating, making coherent structures that explicate her or his physical encounters. Formal Operations This stage comprises children between the ages of eleven to fifteen. This child learns to think creatively and logically putting outcomes to particular actions. By this particular stage, the individual no longer needs strong substances to decide intellectual assessments. He or she is able to reason with deduction and hypothesis. As adolescents enter this stage, they gain the ability to think in an abstract manner, the ability to combine and classify items in a more sophisticated way. (McLeod 2007). Piaget used a series of experimental data from a number of children to come to the conclusion that children develop a significant amount of logical reasoning during this period. Social Cognitive Theory Albert Banduras Social Cognitive Theory explicates cognition in terms of the interrelation between demeanor, ecological aspects, and personal aspects. It also furnishes the theoretical account for synergistic cognition utilized to formulate both Cooperative Cognition and Constructivism. (SCT 2007) Bandura conducted several studies on the idea that children learn behavior from others. Evaluating behavioral change depends on the factors environment, people and behavior. SCT provides a framework for designing, implementing and evaluating programs. (Glanz 2004). An example of Banduras theory can be observed in a household. If a child has parents who have anger issues and are always exploding when they get upset, chances are the behavior will be observed and performed by their children. The child will learn to think that this is the correct way to act and in turn mimic their parents. As per the Social Cognitive Theory, the learner develops cognition as her or his surrounding comes together with personal encounters and personal lineaments. (Kids Development 2009) Fresh encounters are assessed face-to-face with the past; anterior encounters succor to gradually lead and communicate to the learner as to in what way the present must be looked into. Eriksons Psychosocial Theory Eriksons Psychosocial Theory growth is one of the best-recognized hypotheses of personality in psychological science. He conceived that personality springs up in a sequential manner, in eight stages. His theory depicts the affect of social encounter across the entire lifetime. It lays down the basis of a properly growing individual should develop from an infant to maturity. In every stage the individual faces, and hopefully overcomes, fresh challenging situations. First Stage Mistrust vs. Trust This stage comprises infants ranging from birth to two years of age. The child relies on the parents, particularly the mother, for comfortableness, existence, and food. The infants comparative apprehension of society and world descend from the parents and their involvement with the infant. During the first year of life, a baby forms their first feelings about the world and whether or not it is a safe place based on the level of consistent care provided by caregivers. (Kids Development 2009) If the parents allow the infant to tenderness, regularity, and reliable lovingness, the perception of the child of the world will be one of faith. If the parents go wrong in furnishing a safe surrounding and in meeting the requirements of the infant, a feeling of disbelief will consequence. Second Stage Autonomy vs. Shame This stage comprises children between the ages of two to three. As the child develops check over eliminative operations and motor capabilities they initiate to ascertain their environment. The parents even in this stage furnish a strong ground of safety from which the infant can embark out to put forward their volition. The forbearance of the parents and support succors further liberty in the infant. Children who successfully complete this stage feel secure and confident (Van Wagner 2005). Third Stage Initiative vs. Guilt During the years of primary schooling, children start to asseverate their check and power over the world by aiming play and other social involvement. Children who are flourishing at this stage decipher the capability and ability to guide others. Those who go wrong in attaining these acquisitions are left with a guilty conscience, absence of initiative and self-dubiousness. During this stage it is helpful when parents are actively rewarding their children for doing right rather than wrong. It helps a child prosper more and feel more confident when they know their parents are recognizing their good deeds and encouraging them to act in this manner more. Fourth Stage: Industry vs. Inferiority This stage comprises children between the age of five to eleven. Through social involvements, children start to grow a feeling of plume in their works and capabilities. Children who are supported and guided by teachers and parents grow a sense of competency and faith in their acquisitions. Parents and teachers who provide positive feedback can help children to feel confident and capable, vital characteristics for happiness and future success(Kids Development 2009) Those who attain no or little support from teachers, friends, or parents will incertitude their capability to be prosperous. Fifth Stage Identity vs. Confusion This comprises teenagers. During teenage years, teenagers are enjoying their liberty and growing a feeling of self. According to Bandura, those who attain support through personal ascertaining will emanate from this stage with a concrete feeling of self and a sense of liberty and check. Those who retain dubious of their faiths and wishes will be unsure and insecure about the futurity and themselves. (Van Wagner 2009). Sixth stage Intimacy vs. Isolation This stage engulfs the period of early maturity when people are experiencing personal kinships. Erikson conceived it was critical that individuals acquire intimate, committed kinships with other individuals. Those who are victorious at this stage will acquire kinships that are committed and safe. Those who wont will endure isolation. Seventh Stage Generativity vs. Stagnation When teenagers become adults, they go on to establish their lives, centering on family and career. Those who flourish during this stage will think that they are adding to the world by being dynamic in their society and home. These are the years when careers flourish families are raised and people find their comfort zones being productive and responsible members of society. (Kids Development 2009) Those who do not succeed to achieve this acquisition will consider themselves ineffectual and detached from the world. Eighth Stage Integrity vs. Despair This stage comes in to action in old age and is centered on pondering back over life. Those who are abortive during this stage will think that their life had been a waste and will encounter many types of rue. The person will be left with resentments and desperation. Those who have pride in their achievements will have a feeling of wholeness. Prosperously finishing this stage means retrospection with few rues and a sense of satiation. These people will achieve sapience, even when facing demise. Similarities Between The Theories All the three theories basically throw light upon the development of personality of an individual throughout their lifetime. They suggest that an individual analyzes his or her surrounding and people around and learn in the process, and the cognition in return helps them, to make an impact on the society and on the world and have a successful life. All the theories assume the utilization of the scientific processes, and usually refuse self-examination as a reasonable process of probe, dissimilar to the pleasure-driven advances like the theories formulated by Sigmund Freud. They denotatively recognize the subsistence of internal mental conditions like trust, wants, support and encouragement. Sensationalism of the theories aggregated with the espousal of internal mental conditions present the validity of the theories as suggested by the three theories. All the theories can be successfully employed educational exercises and kinships. Differences Between The Three Theories The theories formulated by Piaget concerns development from birth to the age of fifteen, where as the theories of Erikson concerns the development process from birth till old age. So, Eriksons theory is a wider conceptualization. Piaget observed his own children for the purpose of formulation of the theories, whereas there were no such circumstances in case of the formulation of theories by Eric Erikson. On the contrary, the social cognitive theory does not focus on people belonging to any particular age group. Eriksons theory bases its assumptions on social and self preferences, whereas Piagets theory bases its assumptions on the capabilities of a child and senses. On the other hand, the assumptions of the Social Cognitive theory were primarily based on the environment in which an individual lives. One of the primary formulations in the theory suggested by Erikson was the ego individuality, which is a conscious self-sense that is acquired through coming in contact with various aspects of the society. Erikson suggested that an individuals ego individuality constantly alters due to altering encounters and altering interactions. There is no such definition in the theory proposed by Jean Piaget, although the developmental alterations are discussed in four different stages. This aspect is described in the Social Cognitive Theory as mutual assessment, as said by one of the famous psychologists promoting this theory, Albert Bandura, emphasizing on the fact that not only does the surrounding around an individual crusade demeanor, but also the demeanor of an individual crusades the surroundings. Importance Of Understanding Child And Adolescent Development Since sundry decades, the inter-relation between health, psychological growth and physical development have become apparent. It is very necessary to apprehend how children and adolescents develop, in what environment they are being brought up and how much encouragement and support they receive from their peers and family. As we might have seen through many practical experiences, a happy childhood leads to a contended adult. Individuals who did not have a happy childhood fear from taking new challenges in life, where the ones with a happy childhood can confidently face new challenges, one of the reasons being that they know there are people who will support them and foster them through trifles of life. Adolescents are very fickle and are very likely to be influence by the bad elements of the society. Therefore, parents and peers must understand in what environment and adolescent and a child grows so that he or she acquires the acquisitions to take the right decisions whenever required . Most importantly, the environment in which an individual grows must be monitored and understood well to ensure proper development of the individual. Conculsion The basic attention of the researches conducted by Jean Piaget, Eric Erickson and Albert Bandura has been on how to attain, work on and store entropy collected during the lifetime of an individual. There exist diverse practical diligences for cognitive theories, like enhancement of memory, enhancement of resolution-taking efficacy, and the strengthening of educational and emotional spheres in the life of an individual. From birth through adolescence and into our adulthood years theorist have proved that we develop through inherited traits along with influences from our environment.

Cadbury Is A Brand With A Long History Marketing Essay

Cadbury Is A Brand With A Long History Marketing Essay Cadbury is a brand with a long history in New Zealand and a passionate commitment to making everyone feel happy. Cadbury  is a  confectionery  company owned by  Kraft Foods. Its main  headquarter is in London, United Kingdom, and the company operates in more than 50 countries worldwide. John Cadbury shaped the business in 1824 on the name of Cadbury. The business started as a shop in a fashionable place in Birmingham. It sold things such as tea and coffee, mustard and a new sideline cocoa and drinking chocolate, which John Cadbury prepared him using a mortar and pestle.   In 1847 a large factory was rented in Bridge  Street Birmingham. In the mean time John Cadbury was joined by his  brother Benjamin and the name of the business became Cadbury Brothers  of Birmingham.  (Wikipedia, 2010) In 1866 when the brothers  introduced the process of pressing the cocoa butter out of the cocoa  beans. The benefits for the Cadbury brothers was that they could use  the butter to make different types of eating chocolate the first of which was the Cadburys dairy milk.   A description of Cadburys and their aims and objectives Cadbury is an international company that makes market and sells unique brands chocolate. Cadbury have done this successfully for over 200 years. The reason they are so successful is because they have a clear understanding of the needs of their consumers, customers and other stakeholders.   Dunedin is a major centre for Cadbury Schweppes in the region, with the site playing host to Cadbury World and being a major production and distribution centre. (Coursework, 2003) Product and services   Dunedin is a major centre for Cadbury Schweppes in New Zealand and major production of Cadbury chocolates are done here. It is also called a major distribution centre of Chocolate. Some of the major products brands produced by Cadbury includes : Bars  Dairy Milk,  Crunchie,  Caramel,  Wispa,  Boost,  Picnic,  Flake,  Curly Wurly,  Chomp, and  Fudge; chocolate  Buttons; the boxed chocolate brand  Milk Tray and the twist-wrapped chocolates  Heroes. As well as Cadburys chocolate, the company also owns  Maynards  and Halls, and is associated with several types of confectionery including former Trebor and Bassetts brands or products such as Liquorices Allsorts,  Jelly Babies,  Flumps,  Mints,  Dolly Mix,  Black Jack  chews,  Trident gum, and Soft mints.( Indiamart, 2012) Market of interests Cadbury Confectionery Ltd is the most dominant player in chocolate confectionery in New Zealand. The company rebounded from negative media attention in 2009 to reclaim a lost percentage point in value share during 2010, to account for 52%, making it by far the largest player in chocolate confectionery. (Euro monitor, 2011) Chocolate is now one of the best sweet for everyone`s. It includes cocoa in it because of which it seems dark and sweet. The first is the growing share that high-cocoa dark chocolate makes up of the estimated $350 million to $400m of chocolate each year. (Wikipedia, 2012)It changes the tastes of chocolates to darker, richer chocolate the 72% cocoa content Dark Ghana slabs are now Whittakers biggest seller, while 70% cocoa Old Gold is Cadburys fastest-growing line mirrors our increasingly sophisticated taste for everything from coffee and tea, to olive oil and wine. (Whitakers, 2012) Scarborough Fair, which is owned by a consortium of small, private investors in New Zealand and sources its cocoa from Peru, is aiming to foot it in the same large-format bar that has been so successful for Cadbury and Whittaker. Though its bars are slightly lighter (180g compared to 250g), they take up the same footprint on the shelf and the price per gram is only 2.3c, compared to the 1.9c for the dominant players in the supermarket slab market, in which Cadbury has a roughly 70% share, followed by Whittakers which claims roughly a 20% share. (Wikinvest, 2012) Cadbury plc (NYSE:CBY) is  confectionery  company that makes 7.3% of the worlds  chocolate  (by dollar volume), 27% of the worlds gum, and 7.4% of its candy. Australia and New Zealand are CBYs largest markets in the region.  CBY leads the Australian confectionery market with a number one share in chocolate at 53%.  (Wikinvest, 2012)Cadburys main chocolate brand in Australia is Cadbury Dairy Milk and in New Zealand, brands include Cadbury Dairy Milk and Moro. CBY has a number one position in New Zealands confectionery market with a 47% share. Image:CBY_Revenue_and_Net_Profit.jpg (Source: Wikinvest, 2010) Participates in the Global Competitive Marketplace global-confectionery-market-share.ashx.jpeg Trends Cadbury plc, the producer of the Dairy Milk brand has reported a 6 per cent increase in profits last year. The increase in the sales was due to the increase in the marketing investment in the Dairy Milk products. The marketing budget was increased from $87m last year to $120m, which is up 10.8% in respect to sales. Marketing indeed has helped the confectionary company gross a good deal of profit in this global economic storm. (Cadbury, 2012) Cadburys most known brands, Dairy Milk, Halls and Trident helped boost growth by 11 percent. Dairy Milk with its finger licking chocolates obviously was a good performer in the Cadbury headquarters, London. Cadbury chocolates especially Dairy milk makes use of less cocoa in its production thats why its taste is not bitter and colour is not so as dark like other chocolates. So mostly the kids and the adults too opt for this chocolate as their sweet dish only because of its quality and taste. Cadbury is indeed a good example of how marketing strategies can help turn an unfavorable situation in to a favorable one. (Cadbury, 2012) Other Issue Adverse weather conditions have brought about global shortages for raw materials such as sugar and dairy products. Furthermore, political tensions in the Ivory Coast (where most of the worlds cocoa comes from) have pushed up the prices for cocoa. Consequently global commodity prices have surged which had a negative impact on chocolate confectionery manufacturers. Unlike other manufacturers, chocolate confectionery manufacturers have found it difficult to pass on price increases to consumers, given the predominant supermarket strategy to employ promotional pricing. (Euromonitor, 2011).Consequently, individual manufacturers are faced with the decision to either internalize cost increases to secure consumer demand and continue selling products on promotion or pass such costs onto consumers with the potential consequence of losing consumer demand to competitors. The strategy employed by manufacturers depended largely on whether they produced premium chocolate products or not. Premium cho colate product manufacturers found it easier to pass on cost increases, due to the higher price points of their products. Conversely, other manufacturers preferred to internalize their cost increases as much as possible. (Euromonitor, 2011) External Environment impacts Technology The special taste and texture of Cadbury chocolate is based on long traditions of expertise in chocolate recipe and processing methods unique to Cadbury. In this competitive era and due to advancement in science, technologies are improving and getting more reliable for the people and new technology enables the process to be highly tuned to consumers evolving tastes and preferences. Chocolate production is a highly sophisticated, computer controlled process, with much of the new specialist technology and machinery being produced to Cadburys own design and specification. The Dunedin facility employs over 700 personnel and produces in excess of 5,000t of chocolate crumb every year as well as finished products. (Cadbury, 2012). The factory is the largest chocolate manufacturing plant in New Zealand. It supplies finished products for the domestic markets in New Zealand and Australia and, in addition, exports chocolate crumb to Cadbury finishing plants in Australia, Pakistan and China. Dunedin in New Zealand was chosen by Cadbury because of its excellent infrastructure and a plentiful supply of rich milk for chocolate production. Chocolate crumb is a commodity that is in demand globally as the consumption of chocolate per capita worldwide increases to record levels. (Tourism.net, 2012) Political Cadbury food labeling laws are very precise about what can and cannot be called chocolate. Chocolate is any product made from cocoa nibs, cocoa mass, cocoa, fat-reduced cocoa or any combination of two or more of these ingredients, with or without extracted cocoa butter and sucrose. Dark Chocolate must not contain less than 35% total dry cocoa solids, of which at least 14% must be dry non-fat cocoa solids. Milk chocolate must either be 20:20, with a minimum of 20% dry cocoa solids (of which 2.5% non-fat cocoa solids) and a minimum of 20% milk solids (minimum 5% milk fat). Dairy Milk is this type of milk chocolate. (Skillsspace, 2012) 14:25, with a minimum of 25% dry cocoa solids (of which 2.5% non-fat cocoa solids) and a minimum of 14% milk solids (minimum 3.5% milk fat). This type of milk chocolate can be called European or coating chocolate. (Skillsspace, 2012) The Food Standards Agency is responsible for checking that the law is upheld on the safety of materials that come into contact with food (e.g. food processing machinery and packaging) and food labeling. Labels must contain certain information, e.g. the product`s name, the companys name, a list of ingredients, special storage instructions). Companies have to make sure they know what the law is and that they conform to it. Two important laws are: Food Safety Act, 1990 Sale and Supply of Goods Act, 1994 Covers four main areas: Goods must: 1. Labeling 1. Be of a satisfactory quality 2. Additives 2. Fit the description given 3. Composition (or content) 3. Be fit for their purpose as made known to the seller 4. Public health and hygiene. (Source: Skillsspace, 2012) Economics Cadbury Dairy Milk chocolate is the leader chocolate in overall New Zealand. It will now include Fair trade Certified products in its range. Cadbury Dairy Milk chocolate products becoming Fair trade Certified will increase Fair trade chocolate sales 20 fold, and double last years total sales of Fair trade Certified products in New Zealand and Australia. The scale of Cadbury Dairy Milk chocolate going Fair trade is massive with more than 5.7 million Fair trade Certified Cadbury Dairy Milk chocolate blocks in New Zealand and estimated 350 million Fair trade Certified Cadbury Dairy Milk chocolate blocks globally in 2010. (Cadbury, 2012). The move is the result of nearly two years of work with Cadburys Fair trade partners globally. It follows more than 100 years of pioneering ethical chocolate production, including the ground-breaking Cadbury Cocoa Partnership where Cadbury is providing NZ$120 million over 10 years to improve the lives of cocoa farmers. (ChocolateCarnival, 2009) Cadbury has invested NZ$69 million to turn Dunedin into a specialist factory and secure manufacturing and jobs in New Zealand. à ¢Ã¢â€š ¬Ã‚ ¢ In the wake of rising operating and ingredient costs, Cadbury is reducing manufacturing costs so its products remain affordable at the checkout. à ¢Ã¢â€š ¬Ã‚ ¢ The Dunedin upgrade into a world class specialist manufacturing facility is almost complete and it will make iconic products such as Cadbury Jaffas, Pascall Pineapple Lumps, Cadbury Chocolate Fish, Cadbury Pinky, and boxed chocolates for Australia and New Zealand as well as chocolate crumb, the base ingredient in Cadbury Dairy Milk chocolate.(Cadburyworld, 2012) Cadbury Confectionery today confirmed that the restructuring of its New Zealand and Australian manufacturing operations into specialized Centers of Manufacturing Excellence is in its final stage. The project, originally announced back in September 2007 (with a further communication in August 2008) has already seen investment of $NZ69 million to improve the productivity, and secure the long-term future, of its New Zealand manufacturing operations. (Cadbury, 2012) Social culture The culture of Cadburys started out being paternalistic as the company was devoted to making its employees feel welcome and valued within the company. Cadburys relied on its staff very heavily as without a vast employee base the company would not be the big corporation it is today. Cadburys built their famous Bourneville site along with accommodation for gaining the attractions of an employee so the workforce would be close to their place of business. Along with this the factory was built in the middle of a garden so when employees had finished work or were on a break they had somewhere to relax as well as socialize with other colleges on a Sunday as the factory was closed. Today Cadburys have become a company who has a culture, which is interested in keeping its stakeholders happy. Along with this and the advancement in technology Cadburys have now lost its broad employee range and replaced it with machines and now only employ enough staff to keep the machines going. By being stakeholder driven the company has now become controlled by shareholders who are mainly interested in the company making a profit. (123helpme, 2011) Demography Demography is the main thing if someone is selling the products. Cadbury, from his very beginning, has a same focus on his demography factors. Cadbury focuses on all the people whether its a child, youngsters, teenagers or oldies. The story starts with Once upon a time in 1948à ¢Ã¢â€š ¬Ã‚ ¦ when Cadbury entered the Indian market. It originated from a town in the United Kingdom, Bourneville in 1905. (Cadbury, 2012) As the Cadburys official web site suggests, its journey in India has been an eventful one. In the early 1990s, it tried to cater to the sweet tooth of the children. Those days they steered the market and took control over the companys major market share. However, the strategy changed by letting out the secret that Everyone has a child inside and thus everyone craves for the taste of chocolate. Cadbury strategies went through a considerable change. It now catered from children to adults. There is some differentiation targeting as a variety of Cadbury products are available to cater for the individual needs of different groups of customers. But nowadays the people are suffering with diabetes. So the diabetic segment people started use of less chocolate or sugar free thing. Diabetes: Diabetes occurs when there is too much glucose (sugar) in the blood. Over time, this can cause damage to many parts of the body. Diabetes is common about 170,000 people in New Zealand have diabetes and rising rapidly as more of us are getting fatter. Based on the most likely future scenario, the diabetes epidemic is forecast to grow rapidly over the 15 years from 1996 to 2011. (Healthnavigator, 2012) Forecast increase in number of (diagnosed) diabetics, 1996 to 2011 (Source: Healthnavigator, 2012) Economy In December 2006 Cadbury Schweppes, the well-known confectionery manufacturer, announced the expansion of its operation in New Zealand on the South Island in the city of Dunedin. The expansion project required a total investment of NZ$69m (à ¢Ã¢â‚¬Å¡Ã‚ ¬39m). (Cadburyworld, 2012). In August 2008, an additional investment was announced taking the total amount of investment in the project to NZ$69m. Part of the investment was contributed through the Investment New Zealand Strategic Investment Fund. This amount was around NZ$2m and was granted ostensibly for Cadbury to establish an international chocolate crumb research and product development centre at the Dunedin site. (Tourism, 2012) Cadbury contributed a further NZ$17.5m for new buildings, plant and environmental work. The company provided a further NZ$500,000 for the RD centre. (Foodprocessing, 2012). Contractors working for Cadbury Schweppes included Production Logistics NZ for control system integration and software development for the manufacturing control systems. Streak Automation has also worked on the Pack100 Wrapper Automation upgrade that involved the redesign and upgrade of the PLC and servo controls and mechanics for the high-speed wrapping machine, which wraps all of the small-size chocolate at the site. Finally, the manufacturing areas (surfaces, pipes, machinery and ceilings) at Dunedin use a special paint with low volatiles (low odor) to avoid tainting the products. (Foodprocessing-technology, 2011) Competitors: Whittaker In 1890, James Henry Whittaker came to NZ and brought his chocolate knowledge from working for a confectioner in England at 14. Since 1896 he has been making Australasias premium chocolate. Today it is still owned and run by the Whittaker family. All the products are made in the factory in Porirua, Wellington and they source the best ingredients from all around the world. The Whittakers range now includes 65 delicious different treats. (Whittaker, 2012). It is exported to countries such as Singapore, Australia, Vietnam and India. The milk chocolate contains 33% cocoa, compared to their competitor, Cadbury, whose milk chocolate only contains 21% cocoa. The dark chocolate contains 50% to 72% cocoa. The cocoa comes from Ghana and Madagscar so it is some of the best quality chocolate in the world. It is all Halah accredited by FIANZ (excluding Rum and Raisin) and all gluten free (except Kiwifruit Block and Toffee Milks). Milk also isnt an ingredient in the dark chocolate which is great f or the lactose intolerant and for vegans. (Whittaker, 2012) Four P`s Product Packaging Branding Blocks, Slab, Chunks, Sante, Toffee Milk, Bars, Square Dark Ghana Pips Place- Service Stations Super Market Stores Dairys and convenience stores Price- Low price with best quality Promotion- Internet Posters TV advertisements Nestle Henri Nestlà © gave his name to what is now the worlds largest food and beverage business, with over 280,000 employees, 456 factories in 84 countries and sales of more than $140 billion in 2008. In our region, Nestlà © products have been available since the 1880s and in 1885; around 125 years ago, the company was first registered in New Zealand. (Nestle, 2012) Four P`s Product- Bars Blocks Place- Service Stations Super Market Stores Dairys and convenience stores Price- Nestle again decides it price on the basis of competition. The best think about the company nestle is that it is very flexible and it can come down with the price very quickly. Promotion- Advertisements Personal Selling Sales Promotion Publicity and Public Relations Marketing Mixes and Profitability: 1. Whittaker: Whittakers markets a range of 250g Blocks, Slabs, Santà © Bars and Chunks in supermarkets. In the molded Block Chocolate market, Whittakers has made a quantum jump in sales and retail sales for the brand at the end of May 2009 were $17 million with growth of 62.7% pushing sales at the end of May 2010 to $27.6m. This is a market that only grew 12.2% (Aztec Molded Block Market MAT). (Whittaker, 2012) In addition, the company launched two new 250g Block varieties: Dark Peppermint and Milk Madagascar. The Dark Peppermint matches the 72% Dark Ghana with a fresh peppermint fondant, while Milk Madagascar is the first major chocolate block launched in New Zealand using beans from Madagascar. The beans give the chocolate a citrus note with hints of caramel and honey. Both varieties report success and a good reception from consumers. (Stuff, 2012) Whittakers Peanut Slabs, Santà © Bars and Chunks have also shown strong growth in the Enrobed Chocolate market, with sales growing 20.6% over the past 12 months (Aztec Enrobed Market MAT) in a market which grew by 8%. (Whitakers, 2012) 2. Nestle: Henri Nestlà © gave his name to what is now the worlds largest food and beverage business, with over 280,000 employees, 456 factories in 84 countries and sales of more than $140 billion in 2008. In our region, Nestlà © products have been available since the 1880s and in 1885; around 125 years ago, the company was first registered in New Zealand. (Nestle, 2012) Nestlà © Kit Kat is the number one sub brand within the Bar Chunky segment with 14% value share of Bar Chunky in Total Supermarkets, and growing at 27% MAT, well ahead of the Bar segment growth of 11%. (FMCG, 2012). As market leader of this segment Nestlà © continues to invest in Kit Kat communication to shoppers and consumers through a broad spectrum of media including TV, press and online with the Working like a Machine campaign. Also the market leader in white chocolate with good value share (ACNielsen Scan data to 23/05/2010), Nestlà © Milky bar has recently launched No Artificial Colours or Flavours to increase the brands appeal even more. (FMCG, 2012) Graph- From the above research and explanations the marketing positioning of the Cadbury and his competitors are given below in the pie chart. Potential With consumers becoming even more concerned with healthy eating Cadburys would be wise to look into producing a low fat or fat free chocolate range. The advantages of this, as well as the British market, could open a potential US market where people are becoming more aware of healthy eating such as the Atkins diet. (123helpme, 2011) If we talk about Whittaker chocolate, it is one of the chocolate which makes use of large amount cocoa which changes the chocolate into the dark one but large excess of it makes the chocolate bitter as well. There are large numbers of customers who opt for the dark chocolate. But nowadays people goes for a less sugar or sugar free chocolates. So it is must for a Whittaker to get new varieties with less cocoa. But no doubt the main potential of Whittaker is pure coca and cocoa butter with no vegetable fats. Nestle is mainly known for its white chocolate that is milky bar. No other chocolate brand produces such a high growth sale chocolate. (Nestle, 2012) Market Segments: Cadbury the chocolate leader aims to target all individuals who consume chocolate. Thus, it does have any specific segmentation targets. Cadbury chocolates are eaten by people of all ages, sexes, cultures, educational backgrounds, regions and on all occasions. It is not just for a taste but also people taste it on the celebration occasions. However, there is some differentiation targeting as a variety of Cadbury products are available to cater for the individual needs of different groups of customers. For example, a family block (350g) is available for families, Cadbury favourites is available as a gift while Flakes, Crunchie and Cherry Ripe is for individual use. (Chocolatecarnival, 2012) Customers of Cadbury chocolate need a product that satisfies their desire for some quality chocolate. The taste of Cadbury chocolate is the benchmark amongst chocolate lovers. Chocolate is consumed as a snack or after meal desert as well as a gift product for all occasions. Chocolate is gifted during birthdays, special occasions such as Valentines Day and Mothers Day, gifted to guests at a wedding, celebrating victories as well as gifted while visiting relatives and friends. (Chocolatestuff, 2012) But nowadays people are becoming health conscious. With consumers becoming even more concerned with healthy eating Cadbury would be wise to look into producing a low fat or fat free chocolate range. The advantages of this, as well as the Australian market, could open a potential NZ market where people are becoming more aware of healthy eating such as the Atkins diet. But there existed some complaints from the customers that in the Cadbury dairy milk chocolate packet of 200g there was only a 180g so it hit the customer`s mind. (Cadbury, 2012). Then the sale or image of Cadbury got low somehow but then again Cadbury produces new products with different ingredients and again it has attracted the people towards them. And the variation is given below. graph2-300239.jpg This has been a steep learning curve for Cadbury and to their credit; they have really worked to rectify the situation. They reverted to the old recipe in NZ and apologized. However, even their apology to the public didnt go to plan. When Cadbury used large press ads to make apologies for their actions, they neglected the space which caused them all the issues in the first place. As it is found from the New Zealand statistics report that the total number of population is 4,431,043. It includes the entire age sectors group. Out of it 200,000 people have diabetes. So currently the main focus of Cadbury is on the people who are non diabetic 4,231,043. So Cadbury is launching different products to cater the needs of this large mass of people. (stas.gov.nz, 2012) The pie chart shows the sectors of diabetic and non diabetic people and is given below: Internal Environment impacts: Financial analysis Cadbury has invested NZ$69 million to turn Dunedin into a specialist factory and secure manufacturing and jobs in New Zealand. Cadbury Confectionery today confirmed that the restructuring of its New Zealand and Australian manufacturing operations into specialized Centers of Manufacturing Excellence is in its final stage. The project, originally announced back in September 2007 (with a further communication in August 2008) has already seen investment of $NZ69 million to improve the productivity, and secure the long-term future, of its New Zealand manufacturing operations. (Cadbury.co.nz, 2012) Internal organization and structure Cadbury organization is based on a democratic. Management style decisions are made as a result of a consultation process involving various members of the organization (Cadbury). Cadbury Schweppes also have two different structures. The structure that they use for their board of directors has been re-designed to clarify accountability and enable swifter diction-making. (Quote taken from www.cadburyschweppes.com). Looking at the improved organization structure it is clear to see who is in charge of which departments within the business. (123Helpme, 2012) Looking at Cadburys it is clear to see that the company, over time, has delivered the amount of: Workforce it employees and replaced them with more efficient machines. Outsourcing areas of the company like maintenance and market research. Employees are now multi skilled, thus able to work in more than one area of the business. The company has increased its production and profitability or the restructuring. The Cadbury factories all work independently and the company as a hole is decentralized as each factory uses the resources (E.g. milk) of the country they are in. (123Helpme, 2011) Manufacturing/services processes Flow chart of Process Analysis at Cadbury (Source: Slideshare, 2010) Human Resource- Each of Cadburys factories have a HR department, which deal with the factories demand for: 1. New staff with a good skill level or possible past factory experience. 2. Train new/current staff to be able to use new equipment correctly and efficiently. 3. Help current employees with any problems they may have in their work place. (123Helpme, 2011) 5) Management- Cadburys management style is democratic. This is when all members of staff work together as a team. The managers listen to the other employees ideas and suggestions before they go ahead with decisions. If ideas are found to be achievable and successful by the senior group, then it is taken forward. Then as a team they reach a decision. The approach of this style is that they care and listen to everyone in the teams view and what they think not just their own. This style can be used in both large and small groups. (Cadbury, 2012). It would work well in large motivated groups because they can come to a decision a lot quicker, but in a smaller group they can fail with coming up with a decision amongst themselves and will need real guidance and direction. If a decision cannot be made then a vote will take place and the outcome will be the one with the most votes. This management style is good for Cadbury because it motivates workers; with having power and decision-making and through this it allows them to be involved in the business. (Cadbury, 2012) 6) Research and Development The Science Product Development teams significantly influence the development of strategic plans and initiatives, leading cross functional teams to resolve technical and business challenges. They are relentless champions of continuous improvement, identifying new programs and insights to benefit the business, significantly contributing and influencing the direction of strategic initiatives to leverage us to a sustainable competitive advantage. (Itsyourkindofplace, 2011) Marketing Function Cadbury believes that parents and guardians are the most important influence in the development of children. They do not advertise where children under the age of eight years are likely to be the majority of the audience. They also do not believe that its appropriate to sell our confectionery products through vending machines in primary schools and we will not do so. Cadbury will only provide vending machines in secondary schools when were asked to do so by the education or school authority, and when the products meet nutritional guidelines set by the authority. Cadbury organization is proud of its brands. They provide fun and enjoyment as treats or refreshment, and are valued for their functional benefits. They can be enjoyed as part of a balanced diet and lifestyle. They provide choice by offering variety and through innovation and encourage responsible consumption, as this is central to consumers continuing to enjoy our brands. (Cadbury, 2012) Location- Cadbury is a brand with a long history in New Zealand. Cadbury is a confectionery company owned by Kraft Foods and is the industrys second-largest globally after Mars, Incorporated. Headquartered London, United Kingdom, the company operates in more than 50 countries worldwide. It has main branches in Australia, England, New Zealand and South Africa. In New Zealand the main factory is in Dunedin. (Wikipedia, 2012) External Relationship- William was the second son of Richard Cadbury, who has strong Quaker traditions which influenced his whole life. William Cadbury established the Trust soon after his two years as Lord Mayor of Birmingham from 1919 to 1921, wishing to give more help to the causes in which he was interested. One such was the building of the Queen Elizabeth Hospital, a medical centre with the space and facilities to bring together the small specialized hospitals scattered throughout Birmingham, giving them the benefit of up to date buildings, shared administration, shared services and hostels for nurses. Through this charity, he also secured several properties for the National Trust. (Bstrust, 2012) Today trustees are guided by William Cadburys concern for the welfare and wellbeing of the i

Stolen and Forged Artwork Essay -- Art Essays

Stolen and Forged Artwork Since the beginning of its existence, art collecting has been a rather dangerous endeavor. Artwork fakes and even stolen art have been documented since the days of ancient Rome. Even then, the Romans often sought classical Greek artwork and sculptures, and more often than not, works purchased were by Roman artists trying to imitate classic Greek works (Kaufman 36). Today, modern day forgers are still trying to fool art enthusiasts and are becoming increasingly sophisticated in their methods. Acting as a double edged sword, advances in science allow for easier detection of a forged work; however, the same techniques are used by the forgers to make their works more authentic looking. Recently, art forger Ely Sakhai was charged by American authorities for a multi million dollar scam in which he fooled collectors and auctions houses, including Christie’s in London, into buying fakes. He has been accused of buying masterpieces by artists such as Monet, Renoir, and Gaugin, before selling copies. A recent incident in May of 2000 involved the artist Gaugin’s Vase de Fleurs. The painting was offered for auction at both Christie’s and Sotheby’s at the same time. The painting at Christie’s was deemed a fake and the sale was cancelled, but Sotheby’s went ahead with the sale, making 169,000 dollars for Sakhai. He currently faces twenty years in jail if convicted, along with a 1.1 million pound fine for twenty-five faked paintings (Black 22). After the boom of sales for Impressionist paintings in the 1980s, an increase in demand for fine art is encouraging an industry in fakes. Helped along by art dealers interested only in their personal profit, questionable works are passed along to buyers compl... ... Luckily, museum curators recognize this. Works from exhibitions are constantly being removed and re-evaluated in order to preserve the integrity of art history. As long as art is in demand, regardless of the efforts of art historians and scientists alike, the forgery industry continues to expand. Before long, the question will no longer be, â€Å"is it fake?† but rather, â€Å"is it real?† Works Cited Black, Edward. â€Å"Art Dealer who Forged Ahead with Scam.† The Scotsman 62 (2004): 22-23. Conklin, John E. Art Crime. Westport, Conn: Praeger, 1994. Dam, Julie K.L. â€Å"The Faking Game† Time (1997). Granger, Doug â€Å"Art Forgery† International Foundation for Art Research 03.30.04 Kauffman, Joshua. â€Å"Putting the Legal Squeeze on Stolen Art† Art Business News 36. Wilson, Claire. â€Å"Documenting Museum Forgeries† Art and antiques (2001): 34.

Joan Baez :: essays research papers

Joan Baez was born on Staten Island in 1941. Her mother’s name was Joan also, and her father’s name was Vincent. She spent a part of her childhood in Iraq because her father had a job there. While she was fourteen, her family moved back to the U.S. and lived in California.   Ã‚  Ã‚  Ã‚  Ã‚  While Joan was sixteen, she performed her first act of civil disobedience by refusing to leave her high school during an aid-raid drill. Joan gained strong feelings on nonviolence and civil rights during this time.   Ã‚  Ã‚  Ã‚  Ã‚  After high school, Joan attends Boston University. However, she attended classes inconsistently and soon dropped out to have more time for her now-blossoming singing career. She began singing regularly at clubs and bars. Vanguard Recording noticed her while she was singing at Club 47. She went on to produce her first hit album: â€Å"Joan Boaz†.   Ã‚  Ã‚  Ã‚  Ã‚  She released many more albums after this, including â€Å"Joan Baez in Concert†, â€Å"Folksingers Round Harvard Square†, and â€Å"Joan Baez in San Francisco†. She also went on many national tours, most of them lasting for months at a time.   Ã‚  Ã‚  Ã‚  Ã‚  Joan was more than just a singer though. She was a very strong anti-war activist. She demonstrated her contempt for Vietnam by withholding her income taxes. This got her into some trouble with the law. She was made to pay the taxes and spent 90 days in jail.   Ã‚  Ã‚  Ã‚  Ã‚  Joan’s most famous song was â€Å"Blowing in the Wind.† It’s about the Vietnam War and how oblivious many people are to the terrible things caused by it. How many roads must a man walk down Before you call him a man? Yes, 'n' how many seas must a white dove sail Before she sleeps in the sand? Yes, 'n' how many times must the cannon balls fly Before they're forever banned? The answer, my friend, is blowin' in the wind, The answer is blowin' in the wind. How many times must a man look up Before he can see the sky? Yes, 'n' how many ears must one man have Before he can hear people cry? Yes, 'n' how many deaths will it take till he knows That too many people have died? The answer, my friend, is blowin' in the wind,

The Significance of Family Meals in Faulkner’s Barn Burning, Shall Not Perish, and Two Soldiers :: Barn Burning Shall Not Perish Two Soldiers

The Significance of Family Meals in Faulkner’s Barn Burning, Shall Not Perish, and Two Soldiers The meal, and more specifically the concept of the family meal, has traditional connotations of comfort and togetherness. As shown in three of Faulkner’s short stories in â€Å"The Country†, disruptions in the life of the family are often reinforced in the plot of the story by disruptions in the meal. In â€Å"Barn Burning†, Abner enters the house at dusk and â€Å"could smell the coffee from the room where they would presently eat the cold food remaining from the afternoon meal.† (14) A warm meal would indicate fulfillment and cohesiveness within the family. The inclusion of the detail that the food was cold represents an inversion of these associations. The cold meal symbolizes the family’s distaste with Abner’s actions. The memory of the dinner lingers with the family as they get ready for bed and appears linked with negative images of â€Å"Where they had been were no long, water-cloudy scoriations resembling the sporadic course of a lilliputian moving machine.† (15) In addition, the emphasis that this dinner was in fact a left-over meal symbolizes that the pattern of Abner’s destructive behavior and its effects on his family will not change. In â€Å"Shall Not Perish†, Mother, Father, and the narrator receive news that Pete has died at war. Upon hearing the bad news, the family â€Å"fed and milked an came back and ate the cold supper.† (103) In this short story, the eating of cold food represents the cold, harsh realities of death and mourning. The family has been left with a permanent void and the disruption in the family meal serves to further illustrate this point. The mother in "Two Soldiers" is preparing to send her son Pete off to war. As Pete’s younger brother recalls, â€Å"Maw was getting Pete ready to go. She washed and mended his clothes and cooked him a shoe box of vittles.† (85) The mother’s desire to make sure Pete leaves with one last meal, shows her desire to still be able to nurture her son. This desire is inherent in the same way that faith is.

Heritage and Narrative Style in Alice Walker’s Essay

Everyday Use (1973), one of legendary author Alice Walker’s most popular and often anthologized short stories, employs a unique narrative style that serves not as a device to indicate chronology of events, but for a more significant goal. The transitions between the different tenses—past, present and future—symbolize the conflict exposed in the story of a black woman and her two daughters, who are polar opposites of each other. Specifically, it tackles the discussion of the African-American heritage, used in the story as a stage for different interpretations coming from various points of knowledge. The voices changes represent debates of future vs. present, present vs. past, affirmation vs. negation, and family vs. heritage. The narrator is the woman, Mrs. Johnson, referred to by her daughters as â€Å"Mama†, who lives in rural American South presumably during the late 1960s or early 70s. She has two daughters—Dee, the prettier one who left home for the city to study; and Maggie, of the many burn scars from a fire that raged their first home, and is painfully shy and prefers to stay in the background. The events start with the arrival of Dee, after many years, with her mother and sister preparing for the moment. This is mainly the reason for the future tense used in the opening paragraphs, as Mrs. Johnson describes how the just-swept yard looks like, and how nervous Maggie seems. Anticipation for what they may witness upon the arrival of Dee is clearly communicated, as well as references to the world they live in, unchanged by time yet comfortable for its occupants. Here, the typical texture of rural black America is subtly depicted, as detailed by the hard clay yard and the presence of elm trees. The next parts suddenly shift to present tense, as Mr. Johnson describes herself, and her relationship with her daughters. and the personalities of the two girls. She reveals her farm life and background, and how this contrasts and echoes the resulting characters of Dee and Maggie. Introspection is used throughout, indicating the inner debate Mrs. Johnson has with herself and possibly to validate her failure or success in raising her daughters. She speaks of Maggie in the present tense, but later changes to the past when describing Dee—showing that her familiarity with her girl remains purely in her memory. She compares Dee’s life as a teenager with that of her own, defining the obvious differences in attitude, education, and opportunities received. Several mentions of how Dee refused to live in the old house and possibly in the new one, representative of backwoods life, are points of emphasis referring to her character and attitude. These two observations, both real and anticipated, are the first hints at Dee’s negation of their heritage. Mrs. Johnson’s narrative also tells of another symbolic scene, as their first house burned down—when Maggie was marked with the permanent burn scars. Dee, while it was happening, was a safe distance away as she watched the burning intently, oblivious to the danger and the harm it was causing her sister. This image serves as an illustration of Dee’s hatred of the culture and heritage they have come to know, and how it has scarred her sister and rendered her insecure and invisible. Dee, who lives by her own rules, ultimately emerges as the clear winner in this phase of their unspoken battle. See more: how to start a personal narrative essay examples The narration of Dee’s arrival again begins with the future tense, but is literally cut abruptly by her presence. The voice shifts back to present, as Mrs. Johnson describes in graphic detail the strangeness of her daughter’s appearance, with a decidedly humorous tone that connotes subtle sarcasm over the absurdity. Dee, who now wants to be called Wangero, is made to appear like a caricature; the same, if not worse, goes for her male companion, who introduces himself as the Muslim Asalamalakim. The action is shown through various details that indicate both insincerity and pretense, starting with Dee’s laughable affectations in using a Polaroid camera—a symbol of technology, and, in this context, a device used to separate herself with her old life—her stylized wardrobe, and Asalamalakim’s unreal claim of his religious preference. Dee’s appearance in supposedly native African garb can be best described as her own personal style, and not cultural; Mrs. Johnson confirms this by recalling a unique trait of her daughter, that she always knew what style was, and was never without her own. But when Mrs. Johnson questions Dee, or Wangero, about her name change, her daughter simply and directly replies that Dee is dead. At this point, the narrative tense makes the most significant shift in the whole story—because this is the defining moment when Dee has become Wangero, and has finally revealed her decision to cut her African-American affinity, and consequently, her ties with her family. The concept of grief, which always alludes to the past, enters Mrs. Johnson’s narrative as a technique to contain the events as part of memory, and to point toward closure. As the story progresses, Wangero seems to take a curious interest in certain objects in the house, regular items that are used for their purpose yet pinpoint the kind of lifestyle its owners have. Wangero looks at them like souvenirs or decorative pieces that would be symbols of a life she has left, that solely serve as art. Her claim to the butter churn indicates her goal to showcase the object as a foreign memento, much like the Polaroid photos she took of her family and the house. However, while the churn was indeed a kitchen tool often used, its relevance to Mrs. Johnson and Maggie is closely-connected to their family’s history, because it was made by one of their relatives—coincidentally, the husband of the aunt Dee was named after. After a while, Wangero moves on to search for something that turns out to be the main reason for her visit: the set of quilts sewn by her grandmother, assisted by her mother and aunt. They were made from her grandmother’s dresses, and were all hand-stitched. For families like theirs, the quilts stand for values and relationships, and the time it took to create them also refer to togetherness and female bonding. Again, just like the churn, Wangero wanted the quilts for show—but on a larger scale. What have always been objects with purpose, meaning, and value in personal terms were about to be turned into conversation pieces and lonely wall decor; for this is exactly what Wangero had in mind. Mrs. Johnson informs her that she is reserving the quilts for when Maggie weds equally average John Thomas, but Wangero declares that Maggie would only put them to everyday use, and would eventually destroy such great pieces of art. The same ‘art’ that she had deemed old-fashioned when Mrs. Johnson offered her one went she went off to college. Maggie, as always, is willing to give up the quilts to her sister, but at this instance, her mother is overcome with her own realization—that the quilts deserved to stay with Maggie, possibly the one tangible representation of equality between her daughters. Wangero expresses her disgust over her family’s seeming ignorance and disrespect for their heritage, as she defined it, and for their lack of drive and objective. She departs by wearing oversized sunglasses, covering most of her face, yet another symbol of Wangero’s mindset to cover up and maintain a facade over her real identity. The last sentence of the story returns to present tense, as Mrs. Johnson relates how she and Maggie would just sit there, enjoying checkerberry snuff, unmindful of Wangero’s exit. Clearly, the narrator opts for this change to refer to actual change in their lives; she no longer had Wangero on a pedestal, and instead realized the value of the daughter who chose family over all else. Alice Walker made use of the innovative device of shifting tenses to communicate the reality of many black American families in the debate between heritage and empowerment. During this period, when racism and equality were still being discussed on a national scale, heritage exclusively referred to family and traditional values. The cultural identity and affirmation Wangero sought appeared shallow, for its sole meaning to her was for showcase, and was simply a rejection of all things familiar and valuable. The transposition of tenses shows Wangero’s superficial understanding of her newfound ideology, and the greater problem of her family’s acceptance if it. The device also plays out Mrs. Johnson’s predicament in making a wise choice, as established by the many questions she asked herself in the beginning of the story. Much of it was about her two girls, and which one she would choose—the smart, beautiful Dee, or the timid, deformed Maggie? Eventually, her decision, albeit unconsciously, was slowly and firmly made as she discovered how easy it had always been for Dee to turn her back on family and heritage. Because heritage for Dee or Wangero was one that was shown and remembered through photos and mementos, as detached from her self as old history books.